The 1960s brought the world some of the most epic transformations in access to technology which skyrocketed the general population’s ability to access entertainment and art. British musicians are known to have made the greatest impact on the formation of the music industry that we know today. The phenomenon refers to the overnight success or worldwide popularity in a short period of time and is the best described as the “British Invasion”.
This trend brought acts from the United Kingdom to the forefront of mainstream music. Acts like the Beatles, the Kinks and the Rolling Stones were making excellent music and created a storm that combined sheer artistry and a good push from marketers of the time. The artists of the British Invasion were the first to combine their innate English style with American rock and blues genres which appealed to the broad youth styles of the mid 1960s.
The United States were quick to jump on the musical success of such band as the Beatles and multiple media outlets took investment in these bands’ career broadening their popularity. At a time when news was fairly dark, a subphaenomenon like “Beatlemania” was a positive story for everyone to talk about. The obsession with British music had started and the Beatles had paved the way for other Brit bands to do the same. At some point in 1965, half of the twenty six acts on the charts were British and they headlined the mainstream music industry.
The most legendary bands of all time came to the forefront of the industry from the United Kingdom and some were recognised as family friendly like the Beatles (not without some brouhaha) while others like The Rolling Stones and the Animals were seen to perpetuate blues, rhythm and black culture that the United States had previously whitewashed in the 1950s, making them inherently “dangerous” for respectable youth or families. Interestingly enough, their own particular style paved the way for the indie and garage scenes in the U.S…. But that is another story.